At Passing Cloud Films, we specialise in crafting impactful stories about people, for people. Behind any brand, campaign, or product, lies a universal desire to connect, and as filmmakers, our mission is to capture the humanity within it. Our philosophy is to tell stories that resonate with your audience at a deeply human level, because we believe that there’s no better way to move your audience than making it personal.
WHO ARE WE?
Passing Cloud Films is a London-based creative production company, founded by filmmakers Erica and Karolis, who bring over 25 years of combined experience in film and branded content.
We specialise in creating high-quality video content and brand storytelling across industries, with particular expertise in hospitality, lifestyle, and editorial work.
Over the years, we’ve collaborated with a wide range of clients, from boutique brands to internationally recognised names, producing everything from cinematic marketing campaigns and documentaries to educational and internal communications content.
Whether a small-scale shoot or a full-scale cinematic production, we’re equipped to deliver work that is visually compelling, creatively ambitious, and tailored to each client’s objectives. Our extensive network of trusted collaborators allows us to adapt to different formats, styles, and budgets.
OUR APPROACH
At Passing Cloud Films, we focus on creating video content that brings brands and their stories to life.
We believe in combining editorial rigor with cinematic storytelling to craft work that is visually striking, conceptually strong, and strategically aligned with the client’s goals.
From the first concept to the final cut, we approach each project with attention to detail, a cinematic eye, and a collaborative mindset. We aim to produce videos that not only communicate a message but also leave a lasting impression, whether the goal is brand engagement, internal training, or marketing impact.